Our principles
Accelerate innovation, Base our work on research, Improve well-being
About us
Well-being
Psychological well-beingUnderstanding, habits, healthy environments
Workplace well-beingKnowledge, activity, decent work- Social well-beingCollaboration and mutual understanding
- Financial well-beingOpportunity, access, responsibility
Psychology
Financial maturity
Technology & innovation
Ethics & governance
About us
Optimal NMAX began operating in 2018 to improve the well-being of individuals and society and to support it with practical solutions.
Well-being is not defined by a single measure. Psychology, work, social relationships and financial stability all interact to shape a person’s quality of life.
That is why we bring products and services that understand, measure and support these connections together in one ecosystem, working to create opportunities for better lives for individuals, organisations and society.
Our values
Creativity
Research
Privacy
Transparency
Safety
Mission
Become an international ecosystem company that improves well-being.
Vision
Improve well-being through innovation.
Strategic priorities
Ecosystem
Build an interconnected system of products and services that helps people live well.
Companies
Our companies work in distinct fields, united by a common purpose and shared values.
Khatan Suudal Invest
The finance and investment base
Capital · Financing · Strategic investment
Optimal NMAX
The ecosystem coordinator
Strategy · Governance · Synergy · Sustainable growth
Tanasoft
The technology base
Systems · Development · IT operations
Our history
From research to an ecosystem.
Our work began with research rather than a single product. Research into behaviour, financial discipline and mental health needs in Mongolia laid the foundations for today’s projects.
2025
- We launched Happy Workplace, a channel offering guidance on mental health at work.
- We launched mindXplus, a platform for psychological research.
